The Life360 app collects sensory and motion data from your smartphone or mobile device, including information from the gyroscope, accelerometer, compass and Bluetooth (including, information related to your motion activity such as whether you are cycling, walking running or driving, and information about your seed, acceleration and deceleration), in order to calculate and detect driving events such as speeding, hard braking, crash detection and other events (collectively “Driving Event Data”). Your mobile device provider may refer to this information as “Motion and Fitness” data (description may vary according to device and platform).
We share your personal information, including Driving Event Data, with Arity 875, LLC (“Arity”), which provides driving analytics behavior services to enable us to provide certain functionalities of our Services, such as driving event history and crash detection. We may share geolocation and movement data, mobile device information and application analytics, including IP address and device identifiers, Driving Event Data and information provided by you during your registration of a Life360 account or as part of your use of our Services. Arity uses this information to analyze your driving behaviors, such as speed, change in speed and other aspects of how, how much, where and when you drive in order to predict driving risk and calculate a driving risk score. Arity also uses this information to improve its analytics and predictive driving behavior models and improving its service generally.
For US members only, Arity may use this information to provide personalized content including targeted advertising, offer discounts, rewards or pricing offers by third parties such as insurance companies, and for other commercial purposes. Please see Section V “Your Choices About Your Information” of our Privacy Policy to learn how you may be able to limit some of this data sharing with Arity.
To learn more about Arity’s use of personal information, please review the Arity privacy policy, which is located at https://www.arity.com/privacy.
We may also share this information with third party partners for marketing, research, analytics and other purposes. If you want to opt-out of the collection of your sensory and motion, please adjust your settings in your mobile device or internet browser to limit the app’s access to your sensory and motion data.