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Notice At Collection

This Notice of Collection of Personal Information was last modified on November 26, 2024. This Notice supplements the information in our Privacy Policy.

 

I. STATE, COUNTRY, AND REGION-SPECIFIC PRIVACY TERMS

Additional Information for Residents of Certain U.S. States & California Notice at Collection

Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures ("State Privacy Laws"). If you reside in California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, or Virginia, this section applies to you. This section also serves as our California notice at collection. 

Additional Disclosures

Our Privacy Policy explains how we collect, use, and disclose information about you, as well as our advertising practices. As required by certain State Privacy Laws, we use the tables below to explain this same information.

Use and Disclosure of Personal Information for Business Purposes

Category of Personal Information Categories of Recipients Use of Personal Information
  • Identifiers such as your name, user name, account name, mobile phone number, email address, shipping address, online identifiers, device identifiers, IP address, mobile device identifiers, and mobile advertising identifiers. We also collect certain identifiers, such as email address and mobile phone number of individuals you choose to add to your Circle.

  • Commercial information, such as Products activated, subscriptions purchased, date and time you activated your account, duration of the subscription, data related to any subscription cancellation request, and in-app purchases. Any payment information provided is processed by the relevant billing and/or payment processor.

  • Internet or Electronic Network Activity information such as information about you activity on our Services, links you click, features you use and actions you take within our Services, whether you open emails or click on links in emails from us, ads you view or click on, app performance data, and device information such as browser type and language preferences, device make/model, and Wi-Fi connection).

  • Geolocation and movement information, including precise geolocation data (which is “sensitive” personal information under certain State Privacy Laws) as well as broad location and motion information such as altitude, heading, and speed.

  • Driving event and motion activity information collected through technology embedded in your mobile device, including gyroscope, accelerometer, compass, and Bluetooth, and includes information related to your motion activity (such as cycling, walking, running, or driving) and information about your speed, acceleration, and deceleration.

  • Inferences (such as consumer preferences drawn from other information we collect).

  • Demographic information, such as your age and gender, in connection with your account setup or if you use one of our Tile or Jiobit Products.

  • Attributes that may be considered “sensitive” under State Privacy Laws, including information about your race, ethnicity, religion, or health conditions, if you choose to provide it in connection with certain Services we offer, such as emergency assistance.

  • Other content and information you choose to provide to us, such as customer support messages and feedback.
  • Other members of your Life360 Circles with whom you choose to share personal information and non-Circle members with whom you have requested to share Tiles via the in-App “Unlimited Sharing” setting.

  • Service providers and advisors, such as vendors that assist us with accounting, managerial, technical, email or chat services, marketing or analytic services, fraud prevention, bot detection, and web hosting.

  • Business partners that provide certain features and services you elect to use through or in connection with our Products or Service, such as Crash Detection and Emergency Dispatch Services, roadside assistance, identity theft protection; and driving analytics services.

  • Government agencies, regulators, and others as necessary for legal purposes.

  • Recipients in connection with business transfers.

  • Others with your consent or otherwise at your direction.
  • To provide the Products and Service to you, including to record the location and movements of devices linked to our Services;

  • To manage your account with us, including authenticating access, verifying identity, and keeping track of your preferences and choices;

  • To personalize your experience on our Services, such as to display a personalized browsing history;

  • To measure interest in Life360’s Products and Services;

  • To ensure the integrity, security and perform internal quality control and optimization of our Products and Service;

  • To communicate with you about your Account;

  • For informational, transactional, marketing and operational purposes, such as account management, customer service, or system maintenance;

  • To process applications, transactions, and payments;

  • To prevent potentially prohibited, harmful, or illegal activities, including to detect or prevent fraud;

  • To provide technical support and repair errors or bugs in our Services;

  • To enforce our Terms of Service and this Privacy Policy and comply with our legal obligations.

  • To market Life360 Products and Services.

  • To understand how users engage with our Products and Services, including to monitor which features are popular, metrics, and trends;

  • To conduct individual or market research and analytics;

  • To help us optimally deliver our existing Products and Services;

  • To develop new products and services; and

  • For research and internal analysis.

Certain information we process is considered "sensitive" under State Privacy Laws, such as precise geolocation data, personal information of children, and, if you select to use certain features within our Products and Services, such as emergency assistance, you may provide us information about health conditions and your race, ethnicity, or religion. We process such sensitive information only with your consent, or, in the case of children, with the consent of the child's parent or legal guardian.

As described in the Information We Collect section in our Privacy Policy, we collect personal information from various sources, including directly from you, automatically when you use or interact with our Products or Services, and from third-party sources.

We retain personal information as described in the Data Retention subsection of our Privacy Policy. 

Sales, Sharing, and Targeted Advertising Activities

TEXAS NOTICE: We may sell your sensitive personal data. 

We engage in activities which may be considered "sales," "sharing," or use of personal information for "targeted advertising" under State Privacy Laws:

The table below provides more information about the information we disclose and the nature of third parties that receive it for such purposes.

Category of Personal Information Category of Third Parties
  • Identifiers (such as pseudonymous cookie IDs, IP address, device IDs, advertising IDs, and hashed email address).

  • Internet or Electronic Network Activity information (such as information about you activity on our Services, links you click, features you use and actions you take within our Services, ads you view or click on, app performance data, and device information such as browser type and language preferences, device make/model, and Wi-Fi connection).

  • Inferences (such as predictions about your interests based on other information we collect).
  • Advertising and marketing partners and networks;

  • Social Networks; and

  • Select business partners that engage in advertising, marketing, research, and analytics.
  • Geolocation and movement information, including precise geolocation data (which is “sensitive” personal information under certain State Privacy Laws) as well as broad location and motion information such as altitude, heading, and speed.

  • Driving event and motion activity information collected through technology embedded in your mobile device, including gyroscope, accelerometer, compass, and Bluetooth, and includes information related to your motion activity (such as cycling, walking, running, or driving) and information about your speed, acceleration, and deceleration.
  • Select business partners that engage in advertising, marketing, research, and analytics.

We do not engage in sales, sharing, or targeted advertising using personal information about anyone we know to be under the age of 18.

Your Rights Under State Privacy Laws

Opt Out of Sales, Sharing, and Targeted Advertising

You may opt out of activities that we engage in that may constitute "targeted advertising," "sharing," or "sales" of personal information, including precise geolocation data, under the State Privacy Laws. To opt out:

  • Follow the instructions behind the Your Privacy Choices link in the footer of each of our websites to opt out of disclosures for such purposes via Tracking Technologies on our websites. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. You can also opt out by visiting our websites with a legally recognized universal opt-out signal enabled, such as the Global Privacy Control.   

  • Follow the instructions behind the Do Not Sell or Share My Personal Information link available behind the “Privacy & Security” option in the settings menu of our apps to opt your account out of disclosures by Life360 of your information—including a hashed version of your email address—for such purposes and Life360’s use of third-party information to inform the ads you are shown on our Services. We will also treat your account as opted out of these activities if you use controls available through your mobile device’s operating system.

Use these tools to opt out will also direct us to limit our use and disclosure of precise geolocation data, which we considered "sensitive" under certain State Privacy Laws.

Access, Correction, and Deletion

You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. If you would like to submit a request to exercise your rights, please follow the instructions set forth in Section V(A) "Modifying, Correcting, Accessing, Opting Out, and Deleting Your Information" of our Privacy Policy. 

Alternatively, you may submit a request to exercise your rights under State Privacy Laws via email by contacting us at privacy@life360.com and including your account name and mobile telephone number as well as the consumer right you would like to exercise. To protect your privacy and security, we take reasonable steps such as verifying your email address and specific information to verify your identity and request. For faster response time, we recommend members submit all requests through the in-App Privacy & Security Settings.

Nondiscrimination

We do not discriminate against you for exercising any of your privacy rights. Note that we may need certain information in order to provide our Services to you; if you ask us to delete your account, for example, we will no longer be able to provide Services to you.

Appeals

If we deny your request, you may appeal our decision by contacting us at privacy@life360.com. If you have concerns about the result of your appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

If you reside in California, you may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. Authorized agents must submit the request via email to privacy@life360.com and include a signed letter from the Life360 member confirming the agent has permission to submit the request on the member's behalf. In certain circumstances, we may need to request additional information to verify the identity of the member about whom the request is being made and/or to verify that the member has provided the authorized agent permission to submit the request. We may deny a request in the event we are not able to verify the authorized agent's authority to act on your behalf.

If you are an authorized agent seeking to make a request to opt out of sales, sharing, or targeted advertising on behalf of a consumer, please contact us at privacy@life360.com.

Annual Request Metrics

California law requires us to compile metrics for the previous calendar year regarding consumer requests and responses. Below are certain metrics for requests we receive from all individuals (including California residents) between January 1, 2023, and December 31, 2023. 

Request Type Number of Requests Received Number of Requests Denied (Due to No Verification) Number of Requests Verified and Processed Mean Number of Days for Processing Verified Requests
Know/Access (requests to know/access) 38,162 135 38,027 8.14
Delete (requests to delete) 1,474,093 0 1,433,043 23.5
Request Type Number of Requests Received Mean Number of Days for Processing Verified Requests
Opt-Out (request to opt-out of sales of personal information)

Verified: 1,466,302

Unverified: 6,633*

 1-2 days
Limit (requests to limit the sharing of sensitive personal information) Life360 does not differentiate between regular Opt-Outs and Requests to Limit Sharing - they are treated the same way.

*Unverified requests are requests received from automated tools and Life360 is unable to verify both the authenticity and the member making such requests. Life360 takes no action for requests that cannot be verified. 

II. Changes to this Notice at Collection

We may update this Notice at Collection from time to time, so please review it frequently. We'll notify you of material changes thirty days before they go into effect. If we are required by State Privacy Laws to give you enhanced notice or seek out consent to any such changes, we will do so. Otherwise, changes to this policy will be effective when posted. 

If you object to any of the changes to this Notice at Collection or our full Privacy Policy, you must cease using our Products and/or Services, and may request us to erase your personal information. Any information that is collected through your use of our Products or Services is covered by the Privacy Policy in effect at the time such information is collected.

III. CONTACT US IF YOU HAVE QUESTIONS OR CONCERNS

If you have any questions about our privacy practices, this Notice at Collection, or our Products or Services, please contact us at privacy@life360.com or by postal mail:

Life360, Inc.

ATTN: Privacy

1900 S. Norfolk Street, #310

San Mateo, CA 94403

United States

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